Sunny16 — The commerce backend for volume photography

Proven where volume photography lives.

$40M+

in sales processed

400,000+

orders fulfilled

20+ years

of industry experience behind it

This isn't a prototype. Sunny16 is the platform behind high-volume photography commerce — engineered for the traffic spikes and order volumes seasonal photography generates, without falling over.

Why headless

Your storefront. Our backend.

Template store builders make every photographer's shop look the same. Sunny16 is headless: build a bespoke, on-brand storefront in whatever framework you like, and connect it to our APIs for the boring-but-critical commerce plumbing. You ship experiences that convert; Sunny16 handles everything behind them.

No template lock-in. Build any front end, in any framework — no cookie-cutter site.

Headless APIs for catalog, packages, pricing, cart, checkout, and orders.

CMS for non-technical editing, with internationalization and localization built in.

We own the boring stuff so your team focuses on web experiences that generate sales.

Platform

The boring stuff, done right.

Sell packages, not just SKUs

Build products as configurable bundles — item groups marked required or optional, with min/max choices — from a single print to a build-your-own package. Publish the same product into multiple catalogs at different prices; clone catalogs between environments with import/export.

Personalize prints & digitals

A backend render engine composites customer photos and text into print-accurate files: the preview your front end shows and the file the lab prints come from the same layout, so they match exactly. Smart cropping, auto-fitting text, color-variant swaps, multi-sided products, green-screen compositing — driven by API.

Pricing & promotions that stack

Three discount systems combine with no exclusion rules to configure: price rules (a price set by who the customer is), promotions (cart-driven deals with shareable or single-use codes and auto-apply), and a rewards ladder — spend more, unlock more.

Sell first, fulfill after

Create and sell an item without wiring up fulfillment first. After the sale, a fulfillment router sends each item to the right producer — print lab, digital delivery, or retouching — each getting exactly the assets and format it needs. Digital delivery included: zipped high-res galleries, personalized video slideshows, automatic restore from cold storage.

Content & internationalization, run by your team

A CMS lets non-technical staff manage storefront content — copy, banners, FAQs, campaign and promotion content — and localize it for multiple markets and languages without developers. The platform is culture-aware end to end.

admin — content translations

admin — order details

Sunny16 order details with financial breakdown

Payments, tax & orders — handled by best-of-breed services

Stripe-powered checkout with genuine card-on-file / charge-later (deposit now, balance later), clean zero-dollar orders, and full or partial refunds with reconciliation. Flexible tax — run the built-in tax engine or Avalara, whichever the business prefers. Every order carries a full financial breakdown and moves through an automated fulfillment lifecycle.

Back office

A complete merchandising and operations back office.

A modern admin dashboard puts staff in control of catalogs, packages, pricing, promotions, orders, fulfillment, vendors, shipping, tax, users, and API access — with sales dashboards, a customer-service console, and transaction reconciliation.

admin.sunny16.io — dashboard

Sunny16 admin dashboard with sales by day

Licensing

Bring it to your business.

Run a volume-photography business or a print lab? Let's talk about supercharging your operation.

Prefer email? Write to info@velocity2.com

The commerce backend for volume photography.